andy holdeman
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Apocalypse Diaries

State of Decay 2 was another oozy secretion in a bottomless pile of festering zombie franchises. So we focused on the human side of the apocalypse.

Two interconnecting short films – Coach and Nurse – illustrated the moral ambiguity of survival. If you have ten minutes (who does!), watch them below:

We stashed the films on camcorders, tucked them inside scavenged survival packs, and sent them to unsuspecting influencers.

In an interactive Twitter thread, followers made their own survival choices.
And faced the consequences.

Awards: 
Bronze / Clio: Branded Entertainment / 2018
Bronze / Clio Entertainment: Press/Influencer Kits & Collateral / 2018

Press:
AdWeek: Ad of the Day
Fast Company: Top 5 Ads of the Week
LBB Online