andy holdeman
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Apocalypse Diaries

State of Decay 2 was just another zombie infestation until we focused its campaign on the human side of the apocalypse.

 

Two interconnecting short films – Coach and Nurse – illustrated the moral ambiguity of survival. If you have ten minutes (who does!), watch them below:

We stashed the films on camcorders, tucked them inside scavenged survival packs, and sent them to unsuspecting influencers.

Awards: 
Bronze / Clio: Branded Entertainment / 2018
Bronze / Clio Entertainment: Press/Influencer Kits & Collateral / 2018

Press:
AdWeek: Ad of the Day
Fast Company: Top 5 Ads of the Week
LBB Online