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Apocalypse Diaries

To make State of Decay 2 stand out from 1,253,810 other zombie franchises, we focused on the most dangerous part of an apocalypse – humanity.

 

Above is the case study. Below are two interconnected video diaries in full. If you have ten minutes to spare (who does), watch them.

Coach:

Nurse:

Awards: 
2019 / One Show / Influencer Marketing / Merit
2019 / Effies / Engaged Community / Silver
2018 / Clio: Branded Entertainment / Bronze
2018 / Clio Entertainment: Press/Influencer Kits & Collateral / Bronze

Press:
AdWeek: Ad of the Day
Fast Company: Top 5 Ads of the Week
LBB Online