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Apocalypse Diaries

To make State of Decay 2 stand out from a million other zombie things, we focused on the most dangerous part of an apocalypse – humanity.

 

Above is the case study. Below are the video diaries in full.
If you have ten minutes to spare (who does), watch them.

We stashed the diaries on camcorders and sent them to influencers,
who unknowingly premiered them online.

Awards: 
Bronze / Clio: Branded Entertainment / 2018
Bronze / Clio Entertainment: Press/Influencer Kits & Collateral / 2018

Press:
AdWeek: Ad of the Day
Fast Company: Top 5 Ads of the Week
LBB Online